B.B.A., Business Administration, Korea University, 2010
Experience
Assistant Professor of Marketing, Sungkyunkwan University, Feb 2021 - present
Researcher, Institute for Business Research and Education (Marketing Center), Korea University, Sep 2020 - Feb 2021
Journal Articles
(2024)
Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.
JOURNAL OF MARKETING RESEARCH.
61,
2
(2023)
Men engage in self-deceptive enhancement, whereas women engage in impression management.
PSYCHOLOGY & MARKETING.
40,
7
(2022)
Adhering to initial judgment: How power distance belief increases preference consistency.
SOCIAL INFLUENCE.
17,
1
(2022)
Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure.
JOURNAL OF SERVICE RESEARCH.
25,
4
(2022)
When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes.
JOURNAL OF CONSUMER BEHAVIOUR.
21,
4
(2022)
AI Increases Unethical Consumer Behavior Due to Reduced Anticipatory Guilt.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
2022,
forthcoming
(2021)
The Impact of Power Distance Belief on the Preference for Assortment Size.
마케팅연구.
36,
4
(2020)
Price No Object!: The Impact of Power Distance Belief on Consumers' Price Sensitivity.
JOURNAL OF MARKETING.
84,
6